Marketing & Communications · Community Impact

AARON PAGAN

Complex information in. Clear, inclusive communication out.

I turn complex work into campaigns and content people can find, understand, and act on across government, nonprofits, and higher education.

AARON PAGAN
315%Application growth in one cycle
950+Interns reached at a national event
10+ yrsIn government, nonprofits & higher ed
What I bring
  • Integrated & lifecycle marketing
  • CRM strategy & Salesforce
  • Content strategy & analytics
  • Email strategy, automation & A/B testing
  • Media relations & executive communications
  • Event marketing & management (Cvent)
  • Graphic design & creative production
  • Project & stakeholder management
  • Digital accessibility (WCAG 2.1, Section 508)
  • American Sign Language (ASL)
Selected work

A few things I've built.

01
Community impact · Lifecycle / CRM

Growing the tech pipeline

SEO’s Tech Developer program opens pathways to tech careers for more students. To attract more qualified applicants without increasing spend, I built a CRM lifecycle strategy using segmentation, A/B testing, and performance dashboards, then used the data to scale what worked.

315%More applications in a single annual cycle
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02
Digital content · Public sector · Accessibility

Plain language, statewide

On New York State’s central digital team, I turn complex programs into clear, accessible web content for agencies statewide. For the NYX Summit, I shaped a dense agenda, speaker information, and event details into one page that was easier to scan, navigate, and use, and aligned with WCAG 2.1 and Section 508.

Complex government information, made easier to find and use.

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03
Event marketing · Multi-channel

One voice for 950+ interns

SEO's flagship Career Summit was a three-day national event for 950+ interns. I led the marketing across email, social, video, and the onsite experience, giving an expansive program one clear voice.

A three-day national event, one coherent voice across every channel.

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04
Inclusion · Multimedia · Design

Inclusion work, made visible

For RIT’s Office of Diversity and Inclusion, I led communications across video, email, newsletters, and design. I wrote, produced, directed, and hosted original video content, while also supporting the vice president with executive communications and writing in their voice.

Written, produced, directed, and hosted. Start to finish.

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05
Brand · Identity · Founder

Building a brand from zero

Heywaver is my own venture: a communication app built for Deaf and hard-of-hearing people to type or tap a phrase, then show it big or speak it aloud. I built the brand from the ground up: name, identity, wordmark, voice (“Say it your way”), launch site, and beta.

Named, designed, written, and launched end to end.

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AARON PAGAN
About Aaron

I care about the last mile: whether important work actually reaches the people it’s meant to serve.

My work spans marketing communications, brand, and events across government, nonprofits, and higher education. I approach communication from every angle: audience, message, channel, timing, and access, from plain language to digital standards. I think carefully about who communication reaches, where clarity matters most, and what helps people take the next step.

Experience
May 2025 to Present
Digital Content Producer · New York State Office of General Services
Sep 2024 to Jan 2025
Associate Outreach Coordinator · NYC Department of Social Services
Sep 2022 to Jan 2024
Senior Manager, Marketing & Communications · Sponsors for Educational Opportunity (SEO)
Sep 2021 to Sep 2022
Marketing Communications Specialist · RIT, Office of Diversity & Inclusion
Jan 2016 to Sep 2021
Account Manager · Purple Communications
Say hello

Let’s make something land.

In New York. Always open to a good project or a good conversation.