Marketing & Communications · Community Impact

AARON PAGAN

Communicator. Marketer. Doer.

I turn complex ideas into clear, engaging campaigns and content for government, nonprofits, and higher education, with accessibility built in from the start.

AARON PAGAN
What I do
Content & MediaContent strategy, editorial, email, video
Comms & BrandSocial, Email Marketing, Multi-channel campaigns
Lifecycle & CRMSegmentation, A/B testing, dashboards
AccessibilityWCAG 2.1, Section 508, plain language, ASL
Selected work

A few things I've built.

Community impact · Lifecycle / CRM

Growing the tech pipeline

SEO's Tech Developer expands access to tech careers. I led its CRM lifecycle strategy: segmentation, A/B testing, dashboards, and video.

315% more applications in a single annual cycle

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Digital content · Public sector

Plain language, statewide

On New York State's central digital team, I turn policies, programs, and public information into clear, accessible content across NY.gov.

Clearer information for people across New York

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Event marketing · Multi-channel

"Together, we win."

SEO Career Summit spanned three days for 950+ interns. I led the marketing across every channel, from email to the main stage.

One event, one recognizable voice

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Brand · Identity · Founder

Building a brand from zero

Heywaver is my own venture: an app that lets Deaf and hard-of-hearing people show or speak a phrase on demand.

Built brand, product voice, and launch, all in one

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AARON PAGAN
About Aaron

What matters most to me is whether a message reaches the people it was meant for.

For the past ten years, I’ve worked across marketing communications, brand, and events in government, nonprofits, and higher education. I figure out who needs the information, how to make it useful to them, and what it takes to carry the work through, from writing in plain language to coordinating the people, timelines, and details behind it.

Say hello

Let's connect!

In New York. Always open to a good project or a good conversation.