Complex information in. Clear, inclusive communication out.
I turn complex work into campaigns and content people can find, understand, and act on across government, nonprofits, and higher education.
SEO’s Tech Developer program opens pathways to tech careers for more students. To attract more qualified applicants without increasing spend, I built a CRM lifecycle strategy using segmentation, A/B testing, and performance dashboards, then used the data to scale what worked.
On New York State’s central digital team, I turn complex programs into clear, accessible web content for agencies statewide. For the NYX Summit, I shaped a dense agenda, speaker information, and event details into one page that was easier to scan, navigate, and use, and aligned with WCAG 2.1 and Section 508.
Complex government information, made easier to find and use.
View projectSEO's flagship Career Summit was a three-day national event for 950+ interns. I led the marketing across email, social, video, and the onsite experience, giving an expansive program one clear voice.
A three-day national event, one coherent voice across every channel.
View projectFor RIT’s Office of Diversity and Inclusion, I led communications across video, email, newsletters, and design. I wrote, produced, directed, and hosted original video content, while also supporting the vice president with executive communications and writing in their voice.
Written, produced, directed, and hosted. Start to finish.
View projectHeywaver is my own venture: a communication app built for Deaf and hard-of-hearing people to type or tap a phrase, then show it big or speak it aloud. I built the brand from the ground up: name, identity, wordmark, voice (“Say it your way”), launch site, and beta.
Named, designed, written, and launched end to end.
View project
I care about the last mile: whether important work actually reaches the people it’s meant to serve.
My work spans marketing communications, brand, and events across government, nonprofits, and higher education. I approach communication from every angle: audience, message, channel, timing, and access, from plain language to digital standards. I think carefully about who communication reaches, where clarity matters most, and what helps people take the next step.
