Communicator. Marketer. Doer.
I turn complex ideas into clear, engaging campaigns and content for government, nonprofits, and higher education, with accessibility built in from the start.
SEO’s Tech Developer program helps college students build a path into tech. I led the CRM and lifecycle strategy, using segmentation, testing, reporting, and video to bring more qualified applicants.
315% more applications in one annual cycle
Watch VideoOn New York State’s central digital team, I write, edit, and manage content across NY.gov, turning policies and programs into information people can find, understand, and use.
Helping New Yorkers get to the information they need
View projectSEO’s three-day Career Summit brought together more than 950 interns. I led the event marketing and shaped one consistent voice across email, social, video, and the live experience.
A consistent voice from inbox to main stage
Watch VideoHeywaver is my own venture: an app I created for Deaf and hard-of-hearing people to show or speak a phrase when they need it.
Brand, product voice, website, and launch
View project
What matters most to me is whether a message reaches the people it was meant for.
For the past ten years, I’ve worked across marketing communications, brand, and events in government, nonprofits, and higher education. I figure out who needs the information, how to make it useful to them, and what it takes to carry the work through, from writing in plain language to coordinating the people, timelines, and details behind it.
