Communicator. Marketer. Doer.
I turn complex ideas into clear, engaging campaigns and content for government, nonprofits, and higher education, with accessibility built in from the start.
SEO's Tech Developer expands access to tech careers. I led its CRM lifecycle strategy: segmentation, A/B testing, dashboards, and video.
315% more applications in a single annual cycle
Watch VideoOn New York State's central digital team, I turn policies, programs, and public information into clear, accessible content across NY.gov.
Clearer information for people across New York
View projectSEO Career Summit spanned three days for 950+ interns. I led the marketing across every channel, from email to the main stage.
One event, one recognizable voice
Watch VideoHeywaver is my own venture: an app that lets Deaf and hard-of-hearing people show or speak a phrase on demand.
Built brand, product voice, and launch, all in one
View project
What matters most to me is whether a message reaches the people it was meant for.
For the past ten years, I’ve worked across marketing communications, brand, and events in government, nonprofits, and higher education. I figure out who needs the information, how to make it useful to them, and what it takes to carry the work through, from writing in plain language to coordinating the people, timelines, and details behind it.
